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The Marine Stewardship Council (MSC) is a global science-based non-profit organization dedicated to ending overfishing and protecting the last major seafood resource that is truly wild. Its labeling and seafood certification programs recognize and reward sustainable fisheries and companies while simultaneously empowering consumers to “vote with their forks” to protect the planet for the future.
When you see the MSC blue fish label on a product, you can trust that the seafood you’re purchasing is:
- Sustainably Sourced – The seafood is harvested in such a way that does not threaten the stock population's health and respects the habitat
- From a Traceable Supply Chain – The Chain of Custody Standard has traceability within its program along the supply chain
- Wild-Caught – The seafood you’re consuming comes from the big blue ocean, lakes, or rivers
The MSC works with fisheries, grocery stores, restaurants, and other companies to change the way the ocean is fished, address food fraud, and make it simple for consumers to purchase sustainable, traceable, wild seafood by using the MSC blue fish label.